09:31 min
Content presented by Senani Ratnayake, RVT, Director of Engagement at Vet Alliance
How to prepare you and your team to answer pet owners’ questions regarding vaccination? You’ve started using digital communication tools to educate pet owners and they’re responding? That’s great news! Some are booking appointments, while others are questioning your schedule availability or your messages about prioritizing vaccination? No worries! Here are some tips on how to prepare so you and your team are ready to confidently discuss vaccination with pet owners. Watch now as Senani...
08:40 min
Content presented by Senani Ratnayake, RVT, Director of Engagement at Vet Alliance
How to spark the conversation with pet owners about vaccination using digital media? With busy schedules, physical distancing, and the time between each visit, veterinary teams are struggling more than ever to build relationships with pet owners. This is why digital communication is so important! With a consistent and efficient communication strategy using digital elements, your clinic has a unique opportunity to engage with clients regularly and position your veterinary team as the experts in...
07:45 min
Content presented by Senani Ratnayake, RVT, Director of Engagement at Vet Alliance
How can we connect with and educate pet owners using digital media? Strategy is a very important part of your marketing plan. As you take into consideration multiple aspects such as your audience, your timing, your platforms, among other things, you can start by assessing the tools at your disposal and determining how they will work together to get your message across to pet owners. From there, you can establish a strategic multifaceted digital approach to reach and educate clients regarding...
07:32 min
Content presented by Senani Ratnayake, RVT, Director of Engagement at Vet Alliance
Why should a digital tool kit be part of your communication strategy? The more we can communicate through a variety of channels, i.e. social media, emails, on-hold messaging, etc., the more we can spread the message about how important routine vaccines are for pets. Not only does the content included in a digital tool kit serve to support your communication efforts, but it is also designed to further educate pet owners on vaccination, as well as raise awareness, in hopes of ensuring compliance...
07:25 min
Content presented by Senani Ratnayake, RVT, Director of Engagement at Vet Alliance
Get some strategic advice on how you can work better, but not necessarily harder, using digital media. During this 5-episode weekly series, veterinary industry consultant and speaker, Senani Ratnayake, BSc, RVT, will discuss ways to optimize the use of your digital communication channels to convey the importance of vaccination to pet owners. In this week’s episode, we’re talking about “The Importance of communication when it comes to vaccines”. Looking for tips on how to include digital media...
In this video, Dr. Sharon Quinn of Smart.Vet shares her point of view on telehealth consultations for weight management patients. She shares her best practices and explains the advantages of using telemedicine as well as the steps to be taken to start using a telemedicine platform in your clinic. Becky Taylor, RVT, MA, also shares her insight about how to engage with pet owners using telemedicine and to create a connection with them, so weight management can be as effective virtually as it is...
Continued daily dental care at home might seem daunting for some pet parents. In this short video, Becky Findley, RVT, VTS (Dentistry), describes our complete dental toolkit and shares a few hygiene tips to help you motivate owners in adopting a daily dental routine for their pet. Download these tools to support your team in making pet parents aware of how preventative dental hygiene is beneficial to their pet’s overall health. Poster Coupon Raise awareness about daily dental care by...
Before feeding pets a raw food diet, it is crucial to weigh all the facts in order to make an informed decision. To encourage pet owners to ask your veterinary team for advice before adopting a raw diet for their pet, we have prepared a video and an infographics poster highlighting the 5 THINGS TO CONSIDER BEFORE FEEDING A RAW DIET TO YOUR PETS. Use these tools on your clinic's website and social media pages to get the conversation started with your clients.
Content presented by Elizabeth O’Brien, DVM, Dipl. ABVP (feline practice)
The ultimate master of disguise, Mr. Cat won’t usually show obvious signs of pain, although he might actually be suffering. So how can you teach your clients to notice if Mr. Cat is sick or hurting? In this 1-minute video, Dr. Elizabeth O’Brien – board-certified feline specialist and the visionary behind CatHealthy – highlights a few changes in behaviour that could be signs of pain or sickness. Encouraging cat owners to observe their beloved feline’s normal actions and facial expressions...