As RVT Senani Ratnayake explains in her own inimitable way, pet dental health month does not mean that teeth are just important THIS month. Rather, it presents us with an opportunity to raise awareness about a topic that affects virtually every pet… and that can cause significant health problems if unaddressed. Watch this engaging video to find out: What is meant by “collaborative care.”How to get your team on-board and aligned on the benefits of oral care. How to talk to clients about their...
Registered veterinary technologist, Becky Taylor welcomes client Leanne and her overweight cat Lucy to talk about diet and weight loss. During this ‘real-life’ consultation*, Becky shows how she usually approaches a conversation with her clients when addressing this delicate subject. She demonstrates core communication skills while discussing food options, feeding schedules, activity levels, obesity health risks, and much more. Watch the full video for the most impact or if you’re tight on...
Watch this comprehensive tutorial on how to sharpen your veterinary dental tools. In this video, Tara Evans explains why it is so important to keep your instruments sharp. She also provides clear instructions on the appropriate equipment needed to sharpen dental instruments as well as the best techniques and testing methods used to keep them sharp, so you can ensure your wellbeing and that of your patients. Please note that this tutorial is approved by the OAVT, BCVTA, SAVT and ATSAQ for 1 CE...
How to prepare you and your team to answer pet owners’ questions regarding vaccination? You’ve started using digital communication tools to educate pet owners and they’re responding? That’s great news! Some are booking appointments, while others are questioning your schedule availability or your messages about prioritizing vaccination? No worries! Here are some tips on how to prepare so you and your team are ready to confidently discuss vaccination with pet owners. Watch now as Senani...
How to spark the conversation with pet owners about vaccination using digital media? With busy schedules, physical distancing, and the time between each visit, veterinary teams are struggling more than ever to build relationships with pet owners. This is why digital communication is so important! With a consistent and efficient communication strategy using digital elements, your clinic has a unique opportunity to engage with clients regularly and position your veterinary team as the experts in...
How can we connect with and educate pet owners using digital media? Strategy is a very important part of your marketing plan. As you take into consideration multiple aspects such as your audience, your timing, your platforms, among other things, you can start by assessing the tools at your disposal and determining how they will work together to get your message across to pet owners. From there, you can establish a strategic multifaceted digital approach to reach and educate clients regarding...
Why should a digital tool kit be part of your communication strategy? The more we can communicate through a variety of channels, i.e. social media, emails, on-hold messaging, etc., the more we can spread the message about how important routine vaccines are for pets. Not only does the content included in a digital tool kit serve to support your communication efforts, but it is also designed to further educate pet owners on vaccination, as well as raise awareness, in hopes of ensuring compliance...
Get some strategic advice on how you can work better, but not necessarily harder, using digital media. During this 5-episode weekly series, veterinary industry consultant and speaker, Senani Ratnayake, BSc, RVT, will discuss ways to optimize the use of your digital communication channels to convey the importance of vaccination to pet owners. In this week’s episode, we’re talking about “The Importance of communication when it comes to vaccines”. Looking for tips on how to include digital media...
In this video, Dr. Sharon Quinn of Smart.Vet shares her point of view on telehealth consultations for weight management patients. She shares her best practices and explains the advantages of using telemedicine as well as the steps to be taken to start using a telemedicine platform in your clinic. Becky Taylor, RVT, MA, also shares her insight about how to engage with pet owners using telemedicine and to create a connection with them, so weight management can be as effective virtually as it is...