Practice Playbook


Tactics and strategies to optimize your operations thanks to our expert coaches and industry leaders.

2024-06-26
10:20 min
Content presented by Alex Boo, BScH, DVM
In this Practice Playbook video, Dr. Alex Boo explores the positioning, pricing, and selling strategies for Fluorescent Light Energy (FLE). He shares his insights and experiences on incorporating FLE into his clinic’s offerings, highlighting the benefits and advantages of this treatment for patients and their owners. He also details pricing strategies and provides valuable tips for effectively communicating the efficacy and value of FLE treatments to pet owners. Contest alert! After viewing...
2024-06-18
8:01 min
Content presented by Martin Caouette, DVM, IPSAV
In this Practice Playbook video, Dr. Martin Caouette discusses the successful integration of Fluorescent Light Energy treatment into his daily practice. He explains how his team embraced this innovative technology after an initial phase of learning and adaptation. He also describes the integration process, which involved comprehensive training for the entire veterinary team, participation in specialized lectures, and meticulous organization of all necessary equipment to enhance treatment...
2024-06-11
8:19 min
Content presented by Heather McGowan, BScH, DVM
In this Practice Playbook video, Dr. Heather McGowan highlights the benefits of using Fluorescent Light Energy in your clinic. She provides strategies for driving engagement from your team and clients and offers comprehensive, step-by-step instructions for using this innovative technology to treat various skin conditions in patients. Contest alert! After viewing the video, answer a simple question by July 26, 2024, for a chance to win a $50 gift card!
2023-01-03
5:00 min
Content prepared by Sarah Kirby, Senior Policy and Projects Specialist at the College of Veterinarians of Ontario | Senani Ratnayake, BSc, RVT, Director of Learning and Engagement at Vet Alliance/Globalvet
Running your veterinary business is about more than just business, culture and management knowledge. It’s also crucial to understand what regulatory boundaries you have, so that you can not only be compliant, but also take advantage of your permitted scope. Regulatory bodies often communicate changes directly to their licensees through newsletters and formal communication. If your marketing and management team members are not licensees, then they may not have a way of knowing when changes...
2022-12-07
13:38 min
Content presented by Senani Ratnayake, BSc, RVT, Director of Learning and Engagement at Vet Alliance/Globalvet | Aaron Eckler, Hon BSc, MBA, Senior Director, Practice Services at Vet Alliance/Globalvet
Have you ever had an idea that fell flat on implementation? It didn't achieve your goal or didn't get the buy-in you expected? Have you ever tried something new without knowing how to get momentum or how to take your idea that one last step to make it successful? Our Practice Playbook experts, Senani Ratnayake and Aaron Eckler from Vet Alliance/Globalvet, explain how a simple system and a few important checkpoints can dramatically impact your success in implementing ideas and achieving your...
2022-11-03
06:30 min
Content prepared by Caitlin DeWilde, DVM
With the number of social media platforms (and hours spent on them) on the rise, it’s tempting for veterinary practices to feel pressure to post on more platforms, more frequently. A quantity approach can indeed be good to increase brand awareness and to appease ranking algorithms, in some cases. But at the end of the day… does it really help our practices? Does it help our already short-staffed teams? If your practice is struggling to get it all done when it comes to digital marketing, here...
2022-10-13
10:01 min
Content presented by Senani Ratnayake, BSc, RVT, Director of Learning and Engagement at Vet Alliance/Globalvet | Shona Kowtecky, BSc, DVM, FFCP (veterinary), Senior Manager, Practice Services at Vet Alliance/Globalvet | Lucie Langevin-Neil, RVT, ACC, Strategic Advisor, Practice Services at Vet Alliance/Globalvet | Darla Messner, CVPM, FFCP (veterinary), Strategic Advisor, Practice Services at Vet Alliance/Globalvet | Allison Rosa Gastaldo, RVT, Strategic Advisor, Practice Services at Vet Alliance/Globalvet
Throughout your professional journey, has anyone contributed to your success or inspired you to take on new challenges while making you feel valued, appreciated, and included? Have you ever felt empowered and supported by your superiors or colleagues who pushed you to be your best? Our Practice Playbook expert, Senani Ratnayake from Vet Alliance/Globalvet calls upon some colleagues to share how their career paths were positively influenced by someone who set them up for success.
2022-09-06
07:00 min
Content prepared by Katie Ardeline, BA, CHRP, CHRL
It’s a common scenario, particularly in healthcare settings such as veterinary medicine. You have a star employee, a top performer – whether it’s a veterinarian, technician or other member of your support team. This person might have consistent practice-leading production numbers or brilliant surgical skills. Maybe they’ve been with you so long they know the ins and outs of your protocols and procedures like the back of their hand and are able to do the work of two people. They might be the...
2022-08-03
11:38 min
Content presented by Lucie Langevin-Neil, RVT, ACC, Strategic Advisor, Practice Services at Vet Alliance/Globalvet
Does your clinic have a policy manual? If so, is it up-to-date? Do you view policy-making as a dreadful necessity or as a helpful guide for your employees, one that reflects the values of your practice and your team? Our Practice Playbook expert, Lucie Langevin-Neil shares best practices and five key principles for integration of effective policy-making into your practice. These insights will allow you to develop policies that reflect who you are and will help foster trust, collaboration and...