In the public imagination, a veterinarian’s work is first and foremost about medical expertise, clinical judgment, and the ability to make the right decisions for an animal’s health. That is certainly true. But veterinary practice is never just a series of technical acts. It unfolds in a deeply relational environment, one shaped by emotion, attachment, uncertainty, and sometimes distress. Every consultation involves not only an animal patient, but also an owner who may be worried, hopeful,...

Recruiting a veterinary technician is often more complex than it seems. On paper, many candidates may have comparable training, relevant internships, and a convincing narrative. Yet the clinical reality is demanding and very specific: emergencies, heavy workloads, constant interruptions, anxious or aggressive animals, emotional clients, time constraints, strict protocols to follow, and close collaboration with veterinarians, reception staff, and other technicians. In this context, “good...

Leading with Care is your guide to insightful, dialled-in veterinary practice leadership and operations management. Dr. Jacob Adserballe, BBA, DVM, MBA, brings to the table decades of knowledge and first-hand experience in the trenches of veterinary practice and business. Readers who are just starting out, and those already in the pet veterinary profession, will easily relate to the concepts outlined in this book, expand their knowledge, and expand their toolkit for running a veterinary...

Running a veterinary practice has never been more expensive. Rising wages, higher equipment costs, and soaring debt expenses are putting significant pressure on profitability. While cost-cutting can provide short-term relief, long-term sustainability requires driving volume and making strategic investments. In the final video of this series, Practice Playbook expert Aaron Eckler explores how practices can navigate these financial challenges. From managing costs and optimizing efficiency to...

The veterinary industry has undergone significant shifts in recent years, with practice performance becoming increasingly variable. While some clinics have successfully navigated rising demand and sustained growth, others struggle to remain profitable or even survive. In part two of this three-part series, Practice Playbook expert Aaron Eckler explores the post-pandemic reality of veterinary practices. From fluctuating inflation and interest rates to evolving client demand and price...

Veterinary practice owners often hope for straightforward economic solutions, but the reality is far more complex. In part one of this three-part series, Practice Playbook expert Aaron Eckler breaks down the intricate balance of revenue, costs, and sustainable growth. He also explains the Stretch R model—a strategic framework that helps clinics scale effectively by investing in growth ahead of demand while managing risk and building capacity to avoid overstretching resources. He demonstrates...

In this Practice Playbook video, Dr. Alex Boo explores the positioning, pricing, and selling strategies for Fluorescent Light Energy (FLE). He shares his insights and experiences on incorporating FLE into his clinic’s offerings, highlighting the benefits and advantages of this treatment for patients and their owners. He also details pricing strategies and provides valuable tips for effectively communicating the efficacy and value of FLE treatments to pet owners.

In this Practice Playbook video, Dr. Martin Caouette discusses the successful integration of Fluorescent Light Energy treatment into his daily practice. He explains how his team embraced this innovative technology after an initial phase of learning and adaptation. He also describes the integration process, which involved comprehensive training for the entire veterinary team, participation in specialized lectures, and meticulous organization of all necessary equipment to enhance treatment...

In this Practice Playbook video, Dr. Heather McGowan highlights the benefits of using Fluorescent Light Energy in your clinic. She provides strategies for driving engagement from your team and clients and offers comprehensive, step-by-step instructions for using this innovative technology to treat various skin conditions in patients.