With the number of social media platforms (and hours spent on them) on the rise, it’s tempting for veterinary practices to feel pressure to post on more platforms, more frequently. A quantity approach can indeed be good to increase brand awareness and to appease ranking algorithms, in some cases. But at the end of the day… does it really help our practices? Does it help our already short-staffed teams? If your practice is struggling to get it all done when it comes to digital marketing, here...

Approximately 1 in 3 Canadians will experience insomnia as an adult with difficulties falling asleep or staying asleep to feel sufficiently rested. While there are many medical reasons for insomnia that would benefit from a physician’s advice (e.g., sleep apnea, gastroesophageal reflux), most individuals who experience insomnia do so because of stress or worry.