How can we connect with and educate pet owners using digital media? Strategy is a very important part of your marketing plan. As you take into consideration multiple aspects such as your audience, your timing, your platforms, among other things, you can start by assessing the tools at your disposal and determining how they will work together to get your message across to pet owners. From there, you can establish a strategic multifaceted digital approach to reach and educate clients regarding...

Why should a digital tool kit be part of your communication strategy? The more we can communicate through a variety of channels, i.e. social media, emails, on-hold messaging, etc., the more we can spread the message about how important routine vaccines are for pets. Not only does the content included in a digital tool kit serve to support your communication efforts, but it is also designed to further educate pet owners on vaccination, as well as raise awareness, in hopes of ensuring compliance...

Get some strategic advice on how you can work better, but not necessarily harder, using digital media. During this 5-episode weekly series, veterinary industry consultant and speaker, Senani Ratnayake, BSc, RVT, will discuss ways to optimize the use of your digital communication channels to convey the importance of vaccination to pet owners. In this week’s episode, we’re talking about “The Importance of communication when it comes to vaccines”. Looking for tips on how to include digital media...

The World Small Animal Veterinary Association’s (WSAVA) Global Nutrition Committee (GNC) has updated its reference tools on ‘Selecting Pet Foods’ and ‘Raw Meat-Based Diets for Pets’, as part of its Global Nutrition Toolkit. These tools were created to help veterinary teams educate clients on how to feed their pets an appropriate and well-formulated diet – from what to look for on packaging labels to the potential risks of raw food diets. Both updates are available for free download from the...

Cat and dog owners need to know how important it is to pet-proof their homes by making sure to securely store any dangerous items or place them out of reach. We have prepared infographic posters highlighting DANGEROUS HOUSEHOLD PRODUCTS FOR CATS and DOGS to encourage pet owners to ask your veterinary team for insight on what items, food, or plants could unintentionally harm their cat or dog, and on how to recognize if their pet has ingested something toxic. These are great tools to share on...

In this video, Dr. Sharon Quinn of Smart.Vet shares her point of view on telehealth consultations for weight management patients. She shares her best practices and explains the advantages of using telemedicine as well as the steps to be taken to start using a telemedicine platform in your clinic. Becky Taylor, RVT, MA, also shares her insight about how to engage with pet owners using telemedicine and to create a connection with them, so weight management can be as effective virtually as it is...

Continued daily dental care at home might seem daunting for some pet parents. In this short video, Becky Findley, RVT, VTS (Dentistry), describes our complete dental toolkit and shares a few hygiene tips to help you motivate owners in adopting a daily dental routine for their pet. Download these tools to support your team in making pet parents aware of how preventative dental hygiene is beneficial to their pet’s overall health. Poster Coupon Raise awareness about daily dental care by...

Though canine atopic dermatitis is not a curable disease, there are ways to help dogs feel more comfortable and even get better. Download this checklist, developed in collaboration with the Canadian Academy of Veterinary Dermatology, which can be used to support your clients as they identify the signs and keep track of recommended treatments. For more information on veterinary dermatology and clients tools, visit the CAVD website today!

Children may rely on their pet as a source of comfort and companionship when they are feeling sick, upset, sad, or lonely. So when it’s time to say goodbye to their beloved pal, it is important to discuss the situation as soon as possible to allow them to prepare as well as give them a chance to grieve. Dr. Céline Leheurteux has put together a printable tool providing tips to help your clients discuss the loss of a pet with their children. It is available for you to download and share with...