Impacting buy-in with purpose and intention

Presented by Senani Ratnayake, BSc, RVT

Continuing education questionnaire

CE credit: 1

AssignedWebcast

Name

First name *

Last name *

License number *

Province where you practise *

Email *

Questions

1. True or False. If we don’t align on a mutual goal with the pet parent, it is impossible to engage in a discussion about food. *

True

False

2. Changing pet foods or feeding habits may require an investment of: *

Energy

Money

Emotion

All of the above

3. When it comes to pet nutrition, adherence is: *

When pet parents do what we tell them to do

The ability of a wet food to stick to a lick mat

When pet parents are engaged in the plan and benefits

About how much the pet enjoys their food

4. Connecting our goals to the pet parents’ goals is important because: *

They are more likely to participate in the discussion if we talk about things they care about

We need them to see how different our goals are

ust talking about science and facts isn’t always enough

First and third choices

5. Should you tell pet parents that there may be a concern with their current pet food? *

Yes, if we don’t say anything they will assume nothing is wrong

No, it’s not our job

Yes, how else will they know to ask the pet store for a new recommendation?

No, it’s important we don’t rock the boat, so unless they ask, we shouldn’t say anything

6. True or False. When making recommendations, it is important to paint a perfect picture so pet parents will be excited to follow our advice. *

True

False

7. Setting appropriate expectations around pet food recommendations: *

Always creates fear

Decreases the likelihood of pet parents following through

Deepens your value proposition

Guarantees success

8. Which language is not appropriate? *

This food has a higher price point

This food costs more upfront

This food is priced at a premium

This food is really expensive

9. True or False. “Yes or yes” options are confusing and not a good way to present options. *

True

False

10. Never give permission to: *

Seek clarity at a later time

Drop the ball while forming new habits

Contact the practice if adherence is not possible

Do a pet food taste test on behalf of their pet