How to prepare you and your team to answer pet owners’ questions regarding vaccination? You’ve started using digital communication tools to educate pet owners and they’re responding? That’s great news! Some are booking appointments, while others are questioning your schedule availability or your messages about prioritizing vaccination? No worries! Here are some tips on how to prepare so you and your team are ready to confidently discuss vaccination with pet owners. Watch now as Senani...

In this presentation, Dr. Michael Lappin provides an update on the recent studies using stress relief to aid in the management of common clinical problems associated with feline stress. This webcast will cover the following topics: Understanding the negative impact of stress in cats;Exploring common stress-associated diseases in cats;Reviewing stress management techniques in cats;Discovering a new study using a probiotic to manage stress in cats.

How to spark the conversation with pet owners about vaccination using digital media? With busy schedules, physical distancing, and the time between each visit, veterinary teams are struggling more than ever to build relationships with pet owners. This is why digital communication is so important! With a consistent and efficient communication strategy using digital elements, your clinic has a unique opportunity to engage with clients regularly and position your veterinary team as the experts in...

How can we connect with and educate pet owners using digital media? Strategy is a very important part of your marketing plan. As you take into consideration multiple aspects such as your audience, your timing, your platforms, among other things, you can start by assessing the tools at your disposal and determining how they will work together to get your message across to pet owners. From there, you can establish a strategic multifaceted digital approach to reach and educate clients regarding...

Why should a digital tool kit be part of your communication strategy? The more we can communicate through a variety of channels, i.e. social media, emails, on-hold messaging, etc., the more we can spread the message about how important routine vaccines are for pets. Not only does the content included in a digital tool kit serve to support your communication efforts, but it is also designed to further educate pet owners on vaccination, as well as raise awareness, in hopes of ensuring compliance...

Get some strategic advice on how you can work better, but not necessarily harder, using digital media. During this 5-episode weekly series, veterinary industry consultant and speaker, Senani Ratnayake, BSc, RVT, will discuss ways to optimize the use of your digital communication channels to convey the importance of vaccination to pet owners. In this week’s episode, we’re talking about “The Importance of communication when it comes to vaccines”. Looking for tips on how to include digital media...

One of the greatest challenges in feline practice is to get a sick cat to eat! In this presentation, Dr. Delmain discusses the factors that generate appetite in cats and presents a multimodal approach to treating inappetent felines. She also covers dietary and environmental modifications to increase food intake and talks about pharmacological options. This webcast will help you gain an understanding of: the mechanisms of appetite in healthy cats;the external factors that can increase food...

In Canada, Echinococcus multilocularis had never been reported in a dog before 2009. There have since been multiple cases of alveolar echinococcosis in dogs throughout the country. In this presentation, parasitology specialist Dr. Andrew S. Peregrine will provide a summary of these canines cases, as well as of human cases reported over the same period. He will also discuss strategies to reduce the risk of infection in dogs and people.

Once you reach the major leagues, your practice might experience a common and constant challenge: seasonality. Are your busier months putting massive demands on your team and operations, while slower months are having you wrestle with your cash flow? So, how can you downplay the peaks and troughs of seasonal business at your clinic? Our Practice Playbook experts, Senani Ratnayake, Aaron Eckler, and Dr. Saye Clement from Vet Alliance, share great advice and tactics to help reduce the demands on...