Practice Playbook

Step up your game and develop your practice management skills!

ARE YOU A HUNTER OR A FARMER? LET'S TALK RECRUITMENT!

Are you struggling to meet the demands of your successful practice? Do you find yourself wondering whether there is a better way to find and recruit strong team members?

Competition is fierce, and now more than ever, it is vital to get ahead of the pack. Our Practice Playbook expert, Dr. Hélène Perras, shares valuable tips along with innovative short-term and long-term strategies to enhance your recruitment efforts – and find the talent you need!

STEP UP YOUR GAME AND LEARN HOW EFFICIENT TIME MANAGEMENT IS THE KEY TO EFFECTIVELY MANAGING VETERINARY PRACTICES

Do you ever feel like you are constantly running around like a headless quarterback? Do you sometimes find yourself on a treadmill that isn't getting you anywhere? Do you often feel like you are dropping the ball on opportunities because you are spending your time putting out fires? Remember, time is money, and that is true in any business! Our Practice Playbook expert, Dr. Dave Nicol looks into the value of each task performed in clinics, so you can strategically learn how to better spend your time to make your business more profitable.

STEP UP YOUR GAME AND GROW YOUR PRACTICE WITH AN E-STORE THAT WORKS FOR YOUR TEAM AND YOUR CLIENTS!

Have you been thinking about adding an e-store to your practice but you’ve been hesitant to do so? Do you already have an e-store but just aren't sure that you've optimized it to make it work for both your team AND your clients? Do you have questions but few answers? In recent years, on-line shopping has increased dramatically and shows no signs of slowing down. Right now may be the perfect time to revisit those concerns, find answers and formulate a solid strategy for success.

Adding an e-store can strengthen your relationships with existing clients and customers, and help you find, win over and keep new customers. The key is to determine what practices would work best for your unique business. Practice Playbook expert Lucie Langevin-Neil, RVT, Strategic Advisor Practice Services at Vet Alliance has created an action plan to help you navigate your way toward success for your business, team, patients and clients!

MITIGATING THE CHALLENGES OF SEASONALITY

STEP UP YOUR GAME AND MITIGATE THE CHALLENGES OF SEASONALITY

Once you reach the major leagues, your practice might experience a common and constant challenge: seasonality. Are your busier months putting massive demands on your team and operations, while slower months are having you wrestle with your cash flow? So, how can you downplay the peaks and troughs of seasonal business at your clinic? Our Practice Playbook experts, Senani Ratnayake, Aaron Eckler, and Dr. Saye Clement from Vet Alliance, share great advice and tactics to help reduce the demands on your veterinary team and create a constant stream of revenue all year round.

STEP UP YOUR GAME AND SET YOUR LOCUM UP FOR SUCCESS

Whether you're taking some well-deserved time off (yes, it's possible!), an associate is going on parental leave, or you need additional staffing support during a busy time, it is important to plan and ensure that you integrate your locum as smoothly and efficiently as possible. Practice Playbook expert Dr. Shona Kowtecky from Vet Alliance and locum veterinarian herself, has prepared an easy-to-follow checklist to ensure your locum coverage is a success for your business, team, patients and clients, every step of the way!

THE MOST IMPACTFUL DIGITAL MARKETING TECHNIQUES

STEP UP YOUR GAME AND DEVELOP YOUR DIGITAL MARKETING TECHNIQUES!

Whether your goal is to reach more pet owners in your community or enhance your communication with existing clients, it is important to know what digital tools are available and understand how to use them. From analyzing the value of your content to preparing your website for additional traffic, learn more about how to create an organized and optimized digital environment. In this month’s Practice Playbook, our expert Bill Schroeder, Senior Vice President at InTouch Practice Communications, guides you through four essential areas that will help you to maximize your digital marketing initiatives, and ultimately lead to client conversion.

Veterinary teams need meetings (especially when it’s busy)!

TURN YOUR ACTION PLANS INTO POWER PLAYS!

Do meetings elicit somewhat negative reactions from your team? Fear not! Practice Playbook experts, Senani Ratnayake and Saye Clement from Vet Alliance, have prepared a detailed game plan to conduct more efficient meetings with your team.

DON’T “TREAT” WITHOUT A DIAGNOSIS. INCREASING YOUR CONFIDENCE TO ENGAGE WITH YOUR BUSINESS.

STEP UP YOUR GAME AND DEVELOP YOUR PRACTICE MANAGEMENT SKILLS!

You are an all-star player when it comes to veterinary medicine, and you wouldn’t treat a patient without a proper diagnosis – right? But what about the business side? Do you feel like you always start with three strikes when trying to solve practice management issues? Perhaps you follow the same game plan, because that's the play you know. Or, maybe you’re hesitating to try something new. Let our Practice Playbook experts, Senani Ratnayake and Aaron Eckler from Vet Alliance, guide you with tips and insight to help you take the first steps to better engage with your business.

Let's talk business, shall we?

INTRODUCING THE PRACTICE PLAYBOOK

For many veterinary professionals, the financial and management aspects of their practice may seem daunting.

We've got you covered!

Develop new practice management skills and up your game with our new Practice Playbook, a monthly series that will focus on the tactics and strategies you need to expand your knowledge base and optimize your business.